Saturday, 27 December 2014

Social Enterprise, Community and Responsible Revolution

by Lynn Serafinn, The 7 Graces of Marketing:

NOTE: The event spoken about in this article took place in June 2012, but you can still watch the video replays from the event (18 hours of viewing) by clicking HERE.

The 3-day 7 Graces Global Conference ended on a high last week. But what’s the next step? After all the talks and inspiration, how DO we heal humanity and the planet by changing the paradigm of business?

If you attended the 7 Graces Global Conference in London or via live stream on June 22nd-24th, 2012, you know how powerful it was for many people, as they began to see how the Graces could make a real difference to themselves and the world.

For some, they saw how they could bring the social values of 7 Graces into their own businesses. For others, it meant they could identify other businesses of like mind, with whom they could form meaningful partnerships and collaborations.

But for many of the group, they  also saw how it could become an energy for social change, as they discussed how they could create projects that reached the public and help foster a new era of responsible and conscious entrepreneurship in our younger generations.

Many of those who attended the conference have become part of a new Facebook group started by Kate Griffiths called “The 7 Graces Global Garden” at .

The intention of the group was to continue the dialogue, and also to discuss some of the collaborative ideas many members of the group had for how 7GGC could serve the public. After 5 days, it became obvious that people were confused as to the direction this was all going, so I stepped in to create a video message that, I hope, will help bring some clarity to the vision I have for the 7 Graces project.

This video is 31 minutes long, so grab your cuppa so you can relax while viewing! Also, the level of my voice is lower than the volume of the music at the beginning/end, so you’ll have to adjust the volume.

In this video message, I share my own personal vision for the future and direction of 7GGC as it moves towards becoming a social enterprise , and invites members to explore what they want from the organisation, and how their personal  desires, talents and passions fit within the bigger vision.

I explain some of the practical aspects of setting up a social enterprise, the “stake” of 7GGC, the concept of “responsible revolution” and some insight into how it can foster social values and socially conscious enterprise, with an initial focus on post-compulsory education aged youth in Great Britain.

At the end of the video, you can also read the 7 Graces Mission Statement, which shows how each of the 7 Graces can help define the values of new paradigm businesses.

The 7 Graces is a holistic approach to business and advertising, devoted to creating harmonious relationships with people, our economy and the delicate ecological balance of our natural world. They are the values I hold dear, and the principles to which I continually aspire to attain in my work and personal life. They are based upon a paradigm first introduced in my book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.

Please leave your comments, thoughts, ideas and innovations in the comments box below, so I can hear your feedback about this message.
If you did not attend the 7 Graces Global Conference in June 2012, you can still watch the video replays from then event (18 hours of viewing) by clicking HERE.
Our Facebook group is open to all who wish to become part of the active project.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing - How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically.

She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India.

Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

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