by Project for Public Spaces:
http://www.pps.org/reference/what_is_placemaking/
"Placemaking is both an overarching idea and a hands-on tool for improving a
neighborhood, city or region. It has the potential to be one of the most
transformative ideas of this century".
What if we built our communities around places?
Placemaking is a quiet movement that reimagines public spaces as the
heart of every community, in every city.
It’s a transformative approach
that inspires people to create and improve their public places.
Placemaking strengthens the connection between people and the places
they share
.
Placemaking is how we collectively shape our public realm to maximize
shared value. Rooted in community-based participation, Placemaking
involves the planning, design, management and programming of public
spaces.
More than just creating better urban design of public spaces,
Placemaking facilitates creative patterns of activities and connections
(cultural, economic, social, ecological) that define a place and support
its ongoing evolution. Placemaking is how people are more collectively
and intentionally shaping our world, and our future on this planet.
With the increasing awareness that our human environment is shaping
us, Placemaking is how we shape humanity’s future. While
environmentalism has challenged human impact on our planet, it is not
the planet that is threatened but humanity’s ability to live viably
here.
Placemaking is building both the settlement patterns, and
the communal capacity, for people to thrive with each other and our natural world.
It takes a place to create a community, and a community to create a place
An effective Placemaking process capitalizes on a local community’s
assets, inspiration, and potential, ultimately creating good public
spaces that promote people’s health, happiness, and well being. When
we asked visitors to pps.org what Placemaking means to them, responses suggested that this process is essential - even sacred - to people who truly care about the places in their lives.
True Placemaking begins at the smallest scale.
The PPS Placemaking process evolved out of our work with
William “Holly” Whyte in
the 1970s and still involves looking at, listening to, and asking
questions of the people who live, work, and play in a particular space,
to discover their needs and aspirations. This information is then used
to create a common vision for that place.
The vision can evolve quickly
into an implementation strategy, beginning with small-scale, do-able
improvements that can immediately bring benefits to public spaces and
the people who use them.
For us, Placemaking is both a process and a philosophy. It takes root
when a community expresses needs and desires about places in their
lives, even if there is not yet a clearly defined plan of action. The
yearning to unite people around a larger vision for a particular place
is often present long before the word “Placemaking” is ever mentioned.
Once the term is introduced, however, it enables people to realize just
how inspiring their collective vision can be, and allows them to look
with fresh eyes at the potential of parks, downtowns, waterfronts,
plazas, neighborhoods, streets, markets, campuses and public buildings.
It sparks an exciting re-examination of everyday settings and
experiences in our lives.
When you focus on place, you do everything differently
Unfortunately the way our communities are built today has become so
institutionalized that community stakeholders seldom have a chance to
voice ideas and aspirations about the places they inhabit.
Placemaking
breaks through this by showing planners, designers, and engineers how to
move beyond their habit of looking at communities through the narrow
lens of single-minded goals or rigid professional disciplines. The first
step is listening to best experts in the field - the people who live,
work and play in a place.
Experience has shown us that when developers and planners welcome as
much grassroots involvement as possible, they spare themselves a lot of
headaches.
Common problems like traffic-dominated streets, little-used
parks, and isolated, underperforming development projects can be avoided
by embracing the Placemaking perspective that views a place in its
entirety, rather than zeroing in on isolated fragments of the whole.
Since 1975, PPS has acted as an advocate and resource center for
Placemaking, continually making the case that a collaborative community
process that pays attention to issues on the small scale is the best
approach in creating and revitalizing public spaces. Indeed, cities fail
and succeed as the place scale, but it is still this scale that goes
ignored.
Cities ultimately fail or succeed at the “place” scale
Key Principles of Placemaking
A Placemaking approach provides communities with the springboard they need to revitalize their communities. To start, we draw upon the
11 Principles of Placemaking, which have grown out of our experiences working with communities in 43 countries and 50 U.S. and 3000 communties.
These are guidelines that help communities integrate diverse opinions into a vision, then translate that vision into a plan and program of uses, and finally see that the plan is properly implemented.
Community input is essential to the Placemaking process, but so is an
understanding of a particular place and of the ways that great places
foster successful social networks and initiatives.
Using the 11
Principles and other tools we’ve developed for improving places (such as
the
Power of 10
and the Place Diagram, below) we’ve helped citizens bring immense
changes to their communities–sometimes more than stakeholders ever
dreamed possible.
The
Place Diagram is one of the tools PPS has developed to help communities
evaluate places. The inner ring represents key attributes, the middle
ring intangible qualities, and the outer ring measurable data.
Improving public spaces and the lives of people who use them means
finding the patience to take small steps, to truly listen to people, and
to see what works best, eventually turning a group vision into the
reality of a great public place.
Placemaking is not a new idea
The concepts behind Placemaking got traction in the 1960s, when visionaries like
Jane Jacobs and
William H. Whyte (who
was Jacobs’ Fortune Magazine editor that got her to write Death and
Life of Great American Cities) offered groundbreaking ideas about
designing cities that catered to people, not just to cars and shopping
centers. Their work focused on the importance of lively neighborhoods
and inviting public spaces.
Jane Jacobs advocated citizen ownership of
streets through the now-famous idea of “eyes on the street.” Holly Whyte
emphasized essential elements for creating social life in public
spaces.
Applying the wisdom of Jacobs, Whyte, and others, PPS gradually
developed a comprehensive Placemaking approach for helping communities
make better public spaces beginning in 1975.
The term can be heard in
many settings - not only by citizens committed to grassroots community
improvement but by planners and developers who use it as a fashionable
“brand” that implies authenticity and quality even when their projects
don’t always live up to that promise. But using “Placemaking” to label a
process that really isn’t rooted in public participation or result in
lively, genuine communities dilutes the potential value.
PPS first started
consistent use of the term in the mid-nineties and first
published a book with a definition of the term in 1997.
It takes a broader set of skills than any one discipline can offer to create a place
Placemaking is at the heart of PPS’s work
and mission, but we do not trademark it as our property. It belongs to
anyone who is sincere about creating great places by drawing on the
collective wisdom, energy and action of those who live, work and play
there.
We do feel, however, it is our responsibility to continue to
protect and perpetuate the community-driven, bottom-up approach that
Placemaking describes. Placemaking requires and supports great
leadership and action on all levels, often allowing leaders to not have
the answers but allow an even bolder process to unfold.
We believe that the public’s attraction to the essential qualities of
Placemaking will ensure that the term does not lose its original
meaning or promise. Making a place is not the same as constructing a
building, designing a plaza, or developing a commercial zone. When
people enjoy a place for its special social and physical attributes, and
when they are allowed to influence decision-making about that space,
then you see genuine Placemaking in action.
Placemaking grows into an international movement
As more communities engage in Placemaking and more professionals call
their work “Placemaking,” it is now essential to preserve the integrity
of Placemaking.
A great public space cannot be measured simply by
physical attributes; it must serve people as a vital place where
function is put ahead of form. PPS encourages everyone - citizens and
professionals alike - to focus on places and the people who use them.
Placemaking strikes a balance between the built, the social, the
ecological and even the spiritual qualities of a place. Fortunately, we
can all be inspired by the examples of many great
Placemakers who have worked to promote this vision through the years.
Through the development of a
Placemaking Leadership Council PPS
is working to support a broad network to support the further evolution
of Placemaking and build its potential impact as a movement. Through
bringing together our partnerships with UN Habitat and the Ax:son
Johnson create the
Future Of Places conference series to support the prominence and impact of Placemaking internationally, with a focus on developing cities.
Placemaking belongs to everyone: its message and mission is bigger
than any one person or organization. PPS remains dedicated to supporting
the Placemaking movement as a “backbone organization”, growing the
network and offering our resources and experiences to all the other
Placemakers out there.
What Placemaking Is - and what it isn’t
Placemaking IS:
- Community-driven
- Visionary
- Function before form
- Adaptable
- Inclusive
- Focused on creating destinations
- Flexible
- Culturally aware
- Ever changing
- Trans-disciplinary
- Context-led
- Transformative
- Inspiring
- Collaborative
- Sociable
Placemaking ISN’T:
- Imposed from above
- Reactive
- Design-driven
- A blanket solution
- Exclusionary
- Monolithic development
- Overly accommodating of the car
- One-size-fits-all
- Static
- Discipline-driven
- Privatized
- One-dimensional
- Dependent on regulatory controls
- A cost/benefit analysis
- Project-focused
- A quick fix
PPS Placemaking Resources mentioned in this article:
11 Principles of Placemaking
The Power of Ten
Placemaker Profiles
“What is Placemaking?” – Top Survey Responses
Toward Place Governance: What If We Reinvented Civic Infrastructure Around Placemaking?