Saturday, 14 June 2014

Meet the Tenacious Gardeners Putting Down Roots in "America's Most Desperate Town"

Nohemi Soria harvests collard greens.
Harvesting greens in Camden, N.J. (Photo by Kristin Moe)
by , Yes! magazine: http://www.yesmagazine.org/planet/meet-the-tenacious-gardeners-putting-down-roots-in-america-s-most-desperate-town

These are Pedro Rodriguez’s chickens, in alphabetical order: Bella, Blanche, Dominique, Flo, Flossie, Lucy, Pauline, Una, and Victoria.

Their coop occupies one corner of a vacant-lot-turned-garden in Camden, New Jersey.

It’s an oasis of abundance and order in a city of abandoned buildings, street trash, and drug deals that few attempt to hide.

Rodriguez, 50, grew up down the street. Near the chickens, he has planted neat raised beds of corn, tomatoes, cabbage, kale, asparagus, eggplant, onion, 20 varieties of hot peppers, and broccoli.

Fruit trees (cherry, apple, peach, and pear) line the perimeter of the lot, as well as two beehives. He’s considering getting a goat.

To say that Camden has a bad reputation would be an understatement. Indeed, Camden, just across the Delaware River from Philadelphia, has about the worst of any city in America.

It’s been ranked at various times as both the poorest and the most dangerous. In 2012, it ranked as the number-one most dangerous city in the country.

Not surprisingly, Camden also gets a ton of bad press. In 2010 The Nation called it a “City of Ruins” where “those discarded as human refuse are dumped.”

Last year, Rolling Stone ran a devastating article by Matt Taibbi under the headline “Apocalypse, New Jersey: A Dispatch from America’s Most Desperate Town,” calling it “a city run by armed teenagers,” “an un-Fantasy Island of extreme poverty and violence.”

It’s also one of the worst urban food deserts in the country. In September of 2013, the last centrally located grocery store closed its doors, leaving the city to feed itself on Crown Chicken and junk from the corner bodegas.

One supermarket remains, at the very edge of Camden's city limits - but most residents would have to cross a river and travel along a major highway to get there - a difficulty in a city where many can't afford a car. Like in many other low-income areas, obesity is an epidemic.

Most kids in Camden talk about leaving - and many of them do. The population peaked in 1950 and has since declined by nearly 40 percent to about 77,000. Anywhere between 3,000 and 9,000 houses have been abandoned, although no one knows for sure. For residents who want a better life, getting out is the most obvious thing to do.

As so many flee the violence and crime, it may seem strange that Rodriguez is literally putting down roots. In fact, it’s precisely because of the city’s problems that its urban farms have grown so much in recent years.

A study by the University of Pennsylvania Center for Public Health Initiatives said in 2010 that Camden’s gardens may be the fastest growing in the country. Since then, the number of community gardens has more than doubled to roughly 130, according to a list kept by local gardeners.

The Penn study found that these gardens - belonging to churches, neighborhood organizations, and everyday backyard growers - produced the equivalent of $2.3 million in food in 2013 and, because most growers share their surplus zucchini with their neighbors, those vegetables have helped feed roughly 15 percent of Camden’s population.

The city needs fresh food, and residents are doing what it takes to grow it. It’s part of the untold story of Camden: a story in which the residents of this blighted city are the protagonists, quietly working to make Camden a place where, one day, you might want to live. 

Room to grow

The success of community gardens is thanks in large part to the Camden City Garden Club, which has been supporting the city’s gardens with organizing power, education, materials, and food distribution since 1985.

As you might expect, these are not your typical tea-drinking, flower-growing gardeners. These people are here to grow food. In a place where kids are said to bite into oranges, peel and all, because they’ve never eaten them before - this fills a void.

The club’s founder and executive director, Mike Devlin, ended up in Camden in the early 70s because of a paperwork mishap during his enrollment as a law student at Rutgers. Over time, however, he found that he was more passionate about lettuces than litigation.

He began building an organization whose programs now include the Camden Children’s Garden on the waterfront; Camden Grows, a program that trains new gardeners; a Food Security Council, which was soon adopted by the city; the Fresh Mobile Market, a truck that sells fresh produce in the neighborhoods and provides a place for residents to barter their surplus vegetables; a youth employment and training program that has lasted nearly two decades; and Grow Labs, a school program to teach kids about healthy food - in addition to supporting the growing network of community gardens.

And, in a city of 12,000 abandoned lots, there’s plenty of room to grow. While Detroit has garnered considerable positive media attention for its urban farm movement, Camden’s has been expanding more quietly.
Mike Devlin, Nohemi Soria, and Pedro Rodriguez.
Mike Devlin, Nohemi Soria, and Pedro Rodriguez (left to right). Photo by Kristin Moe.
Devlin’s hands are deeply creased, and there’s dirt lingering under his fingernails. For him, gardening is not a hobby; it’s a way of confronting the myriad issues that Camdenites face - poverty, food scarcity, and the increasingly frayed bonds of community.

And the best way to get at those issues, he says, is by giving the city’s children a place of safety and support. More than 300 youth have gone through the Garden Club’s employment programs, and countless more have spent afternoons in its leafy sanctuaries. 

A city in flux

It’s a sunny Tuesday in mid-May, and Devlin and Rodriguez are working at the Beckett Street Garden in south Camden. The garden straddles a single dilapidated rowhouse, now occupied only by squatters.

In the heaped beds are lettuce, collards, spinach, leeks, and nice broccoli crowns big enough to harvest. A Tiger Swallowtail rests for a moment on a tomato plant nearby.

The two met in the early 80s, when Devlin helped the young Rodriguez build his first garden in an empty corner lot just a block or two from here.

Devlin walks over. “There’s something going on up the street,” he says, pointing. “Four cop cars up there by Pedro’s house.” Rodriguez walks to the curb, takes a look at the flashing lights, shrugs, and goes back to work. Normal.

In another corner of the garden, Nohemi Soria, 28, is gathering big armfuls of collards. Her hair is up in a loose bun and she wears sparkly daisy-shaped earrings and a bracelet with rhinestone hearts, despite the dirt.

As the USDA Community Food Access Manager, she does work for the Garden Club that’s funded through federal grants, including coordination of the Mobile Market.

Both Rodriguez and Soria are among the hundreds of Camdenites who have come through the Garden Club’s programs, either as volunteers or employees, and for whom the gardening scene is a little like family. Both will testify that growing food has profoundly shaped their lives.

Born 23 years apart, the two grew up in different versions of Camden. Rodriguez, one of 12 children, played handball with neighborhood kids and gleefully swam in the “swimming pools” that formed when the streets filled with water after a storm.

Many of the other Puerto Ricans he grew up with came to work in the Campbell’s Soup factory, which closed in 1990. By that time, the other major employers had also left town, including a number of large shipbuilding companies, as well as RCA Victor, which made phonographs and television tubes.

“Camden was once beautiful,” Rodriguez says, pointing to what is left of the houses facing the Beckett Street garden.

Originally owned by immigrants from Italy, he says, the apartments had marble floors, painted tiles, and ornately carved wooden fireplaces. Rodriguez remembers the Italians growing grapes in their yards and making wine in their basements.

But houses in Camden don’t last long after they’re abandoned. Stripped of anything valuable - marble, tile, wood, and copper - many of them now sit, gutted, awaiting demolition. “It breaks my heart to see these houses go down,” Rodriguez says.
Pedro Rodriguez.
Urban farmer Pedro Rodriguez. Photo by Kristin Moe.
Then came a major riot in 1971, when Rodriguez was a boy. An article in the Philadelphia Inquirer reported that “Bitter racial tensions exploded in the night, fueling fires that destroyed parts of Camden and hardened the lives of those who lived through it.”

In a story that played out in inner cities across the country, those who could afford to moved out and left a vacuum of empty houses, empty factories, and streets full of young people with nowhere to go.

The 2013 Rolling Stone article observed that, “with the help of an alarmist press, the incidents solidified in the public's mind the idea that Camden was a seething, busted city, out of control with black anger.”

By the time Soria was born, in 1986, the city was in full decline. Her house on York Street was also home to drug dealers who treated her front steps as their own. She remembers two guys getting shot in a car right out front.

“I always felt scared to walk outside,” she says. “You think of things that children shouldn’t really have to think about, and you experience things that children shouldn’t have to experience.”

She remembers a time, years ago, when her father tried to take her jogging in Pyne Poynt park. The two were stopped by a cop, who assumed they must be up to no good. “We had to convince him that we were just jogging for exercise,” Soria says. “He didn’t believe us.”

Although parks were mostly off limits, she and her younger sisters had fun doing normal kid things too - well, normal for Camden. They made mud pies, constructed obstacle courses in the abandoned building next door, and baked imaginary pizzas in ovens built from scavenged bricks.

At 13, Soria crossed the Delaware River into Philadelphia and had her first taste of what it might be like to live somewhere else. Alone, she walked under the tall trees and stately buildings of Chestnut Street. It was the first time she’d been in a neighborhood this nice, she says, so close to North Camden but so different. “I was like, oh my god,” she laughs. “I felt like an ant.”

The Philadelphia skyline is always there, hovering across the water. It shimmers on a hot day. Soria sometimes wonders: “What would my life be like if I didn’t grow up here?” 

Unexpected beauty

Soria is from North Camden, the roughest part of town. Back at the Beckett Street Garden, in South Camden, we’re in Pedro’s neighborhood, and the feeling is less post-war Dresden and more the fly-swatting listlessness of a hot almost-summer afternoon.

Rodriguez’s place, a light-blue rowhouse, is across the street from his garden and his nine chickens. The building was abandoned when he moved in, so he slept on the third floor while he gutted it and made it livable again - “I brought it back to life,” he says.
Sign in a Camden garden.
Photo by Kristin Moe.
The sounds are of distant cars, the groan of a lawnmower, birds. One empty lot features, unexpectedly, a miniature Christmas village on an enclosed platform, with tiny snow-covered houses. On a nearby block, someone has decorated the tree trunks with brightly colored butterflies.

An older couple hangs out in chairs next door, and some guys are sitting on a stoop farther up the block. Occasionally, a man will coast by on a bicycle, in no particular hurry.

Rodriguez seems to know everyone, and they all return his greetings. A neighbor stops by and asks in Spanish whether Pedro has any extra palitos, peach tree saplings. “‘Ta bien, ‘ta bien,” they both say. OK.

Rodriguez takes me to his first garden, the one he and Devlin worked on during the Garden Club’s first season, when he was just a few years out of high school. Sunflowers, the really tall kind, are just coming up along the perimeter, but there’s nothing planted there yet.

When the house next door was torn down last year, the demolition crews razed the garden and ruined the topsoil he’d spent 30 years improving. Now Rodriguez has to build it up again, starting from scratch.

Rodriguez grows his vegetables on borrowed land. He knows that if a landlord decided to build on the site he’d have to leave. “I wouldn’t fight it,” he says, because any development would be a sign of good things for Camden. Plus, he’s got a short list of other towns that might welcome an enterprising gardener. “You always got to have a Plan B.” 

"Two separate worlds"

For most kids in Camden, however, leaving town isn’t Plan B; it’s Plan A. But Nohemi Soria is different; she’s here to stay.

She’s had a couple of advantages: She went to a creative arts high school, and had some good teachers. She went to college, studied abroad. She had parents - both migrant farmworkers - who instilled ambition in their kids early on. And she had the garden.
Nohemi Soria
Nohemi Soria. Photo by Kristin Moe.
When she first came to work at the Camden Children’s Garden at age 14, it was a revelation. It was a little like Chestnut Street in Philly, she says, an oasis of safety and peace - but only blocks from her house.

“It was two separate worlds,” she says. We were seven minutes away from each other, but the difference was so drastic.”

The garden was part of Soria’s survival strategy. Being there, she says, has always been like hitting a pause button: so the bad stuff - the drugs, the crime, the violence - “doesn’t take control of your life.”

A lot of her classmates, she says, “didn’t make it.” If they were lucky, they found some positive influence - a teacher, an after-school program, a place where they could let their guard down and be kids. “But it was like living a double life.” Back out on the sidewalk, their guard would come right back up.

Sometimes, she says, kids try to pretend they’re not from Camden. “They say, oh, I’m from Pennsauken” or other nearby places. They don’t want the stigma of being from Camden, of being thought of as “uneducated, rude, lazy, violent.”

Soria and her boyfriend used to work birthday parties, making balloon animals. When potential clients heard they were from Camden, Soria says, their attitudes changed. “They’re like ‘Oh, we’ll call you back’ - but you knew.” They never called.

It’s a problem that’s reflected in the city’s media coverage. When the New Jersey Courier-Post asked readers their opinions of how Camden was portrayed, a resident named Joe Bennett said he didn’t appreciate news that was only about drugs, crime and violence and that it neglected some of the positive things about Camden. “Crime is not just in Camden,” Bennett commented on Facebook.

“It’s as though everybody from Camden are criminals,” Felix Moulier commented. “The image that is projected to readers outside of Camden instills a fear.”

And then there was the comment from George Bailey, a sentiment that may often go unspoken: “Maybe if you ignore Camden it’ll just go away.”

One Saturday at the Children’s Garden, Soria and I ran into Sonia Mixter Guzman, another Camden native who helped create the Goodness Project, which highlights work that’s being done by the city’s nonprofits.

It’s trendy now for places like universities, towns, and cities to make “Happy” music videos that show people grooving to Pharell’s hit song. So the Goodness Project found a filmmaker to make a video for Camden, to show that “happy” exists here, too, just like anywhere else. Soria’s in it, wearing a crown of flowers.

Camden’s not a big place. But before she did the music video, she hadn’t met many other people, aside from gardeners, who were willing to invest in this city.

Seeing that she’s part of a bigger network of people who have all chosen to stay makes her bristle even more at the negative coverage. “It’s not just me - it’s a lot of us,” she says. “And we’re trying to do something.” 

“A tenacious lot”

The day after this conversation was Mother’s Day. While Soria and her sisters were at a barbecue with their mom, Mike Devlin’s greenhouse was burglarized for the second time in six months. It took him three days to clean up the mess.

I asked him if food had ever been stolen from the Beckett Street garden, and he says it has: someone once came in the night and pulled up a bunch of premature potato plants. It’s not surprising, he says, resignedly. “Conditions are getting worse.”

A few years ago, Soria’s mom moved out of the house with the drug dealers to a new place four blocks away where she thought it would be safer - but her new building, it turned out, was the center of one of the biggest drug trafficking rings in the city.

Soria has three younger sisters. The youngest, Diana, can tell you what to do if there’s a shooting: drop down, or hide somewhere that’s away from a window. “That’s sad to me,” Soria says. She wonders if Devlin is right, if maybe things are getting worse; she doesn’t remember knowing that much at age six.

Rodriguez imagines what an alternative city might look like: a monorail, maybe. A city of the future. Gardens on green rooftops, instead of in empty lots. “Will I ever get to see that change in my neighborhood? Maybe 30 years from now.”

Politicians, he says, are to blame for not having the people’s interests at heart. “Camden has such a bad rep. Who wants to invest in Camden?”

Instead, he talks about leaving, of traveling the world - Finland, maybe, or Ireland - and settling somewhere to build another garden. After 50 years, he says, “It’s time to move on.” His siblings all left Camden years ago. There’s always a Plan B.
Pedro Rodriguez with chickens.
Pedro Rodriguez with several of his chickens. Photo by Kristin Moe.
Soria recently moved, too - but to Fairview, a nicer section of Camden. “I feel like I moved up in the world,” she laughs. “It’s so quiet.” But back on York Street, her mother has built raised beds, and Diana already knows how to plant and weed. The Soria women decide together what to grow.

Change, she knows, is a process. There is nothing in Camden’s recent history to suggest that things will get better anytime soon. But - whether out of youth, stubborn optimism, or necessity - she has hope. Perhaps it’s because she knows from experience that it’s possible to grow up in Camden and still be OK.

“You don’t like going out and having a bullet in your car - like, you know, you go through things like this that kind of leave you angry. Like - ‘Ah, I’m tired of it, I just want to leave.’ But then you realize, well, I can’t leave. Because if we left everything that was hard in life, then where would we end up?”

Devlin, the oldest of the three, seems tired. After so many decades of investing in this place, his hopes for Camden have been tempered by experience. “I’m not sure you can save it anymore,” he says. “But you can save people.”

He says that most of the kids who have come up through the garden’s programs, like Soria, have gone on to college. “I used to try and convince kids to get through school, get through college, get a trade, and then stay in Camden,” Devlin says. But he’s let go of that, little by little.

“Right now it’s more like, get them on to a safe life rope, and let them go to another place,” he says. “I don’t try to talk them into staying.”

The hardest part, Soria says, is not knowing - not knowing whether her commitment to this place will matter in the end.

In the car, on her way back from the Beckett Street Garden, she gestures to the streets. “I’m not sugar-coating anything,” she says. “That is reality. But the part that’s beautiful is the resilience that children have, that families have, that people have. Growing up in this city, and still making some kind of life. That’s the part that’s beautiful.”
***
Last winter was the worst in recent memory. The hardy greens, herbs, and roots, everything that usually survives the winter, died - even Rodriguez’s bees froze to death. Spring planting was weeks behind.

But by late May, when I talked to Soria over the phone, she was gushing: Beckett Street garden was going gangbusters. They had so much extra produce they hardly knew what to do with it, and Rodriguez’s two brand-new hives were humming industriously.

Sometimes resilience means surviving long enough to get out, to build something new somewhere else. But sometimes, it means staying put. In Camden, that requires a certain grit, something the city’s gardeners have in abundance.

As Devlin says, “gardeners are a tenacious lot” - they work through rain, heat, and drought, hunkering down to weather each year’s winter, trusting that seeds will grow.

Correction: This article originally stated that Camden was across the Schuylkill River from Philadelphia. The river separating the two cities is the Delaware.


Kristin Moe wrote this article for YES! Magazine, a national, nonprofit media project that fuses powerful ideas and practical actions. Kristin writes about climate, grassroots movements, and social change. Follow her on Twitter @yo_Kmoe.

Wednesday, 11 June 2014

Sharing City Seoul: a Model for the World

Mayor Park & Seoul citizens hear the call for a sharing city
by Cat Johnson, Shareable: http://www.shareable.net/blog/sharing-city-seoul-a-model-for-the-world

Citizens the world over are rallying around the sharing economy as a solution to the pressing challenges they face.

Cities, which are perfectly positioned to enact big changes on a human scale, have the potential to lead this movement.

Seoul, a city of 10 million people, is a shining example of how to do just that.

The city government has officially embraced the sharing economy by designating Seoul a Sharing City and is working in partnership with NGOs and private companies to make sharing an integral part of Seoul's economy.

Last year, Shareable reported on Seoul’s Sharing City initiative shortly after it was launched. Announcements had been made and initiatives were seeded, but Sharing City Seoul was brand new.

Now, over a year into the execution of the Sharing City project, we checked in to see how things are progressing. What we found is a city, led by Mayor Won-soon Park, a political independent who spent 30 years as a human rights activist, that is committed to the official implementation of the sharing economy.

Other city leaders take note: this mind-bogglingly dense city is creating an official sharing ecosystem and, led by the Seoul Innovation Bureau within the Seoul Metropolitan Government (SMG), they are seeing promising early results.


Tool libraries are one of dozens of Sharing City projects.

Setting the Sharing Stage

Now one of the world’s most modern mega-cities, Seoul was leveled during the Korean War. But it has grown at a blazing fast rate to become a global leader in many dimensions since.

The rapid industrialization of Seoul, and the more recent economic slowdown, however, have come with a heavy price including high unemployment, housing costs, and air pollution. Within Seoul, there has been little peer-to-peer exchange of goods.

Like other economies marked by high levels of consumption, people tend to buy things new rather than share. This consumption mindset has led 49 percent of households into debt and created a massive waste management challenge as nearly 9,000 tons of trash is generated by Seoul every day.

Along with environmental problems, rapid growth also created social challenges. As Seoul expanded into a megacity, people became more and more isolated.

In the last 10 years, the number of seniors living alone in Seoul has grown from 90,000 to 230,000 and the suicide rate in Seoul has nearly doubled from 1,376 to 2,391, which has contributed to South Korea leading OECD countries in suicide per capita.

The fast pace of life in Seoul has contributed to South Korea ranking second in hours worked and having one of the lowest happiness scores among OECD countries.

Taken together, it's obvious there's a pressing need to reinvent the city. Seoul is certainly not the only city with these issues. It is, however, fertile ground for the sharing economy to take root.

Seoul has built world-class IT and civic infrastructure; it has the highest fiber optic broadband penetration and fastest Internet in the world; it offers free WiFi service in all outdoor spaces; and has the highest smartphone penetration rate in the world at over 67 percent. It also has one of the best subway systems, also wired for high speed Internet.

Using this infrastructure, in addition to strong public-private partnerships, the Sharing City project is working to connect people to sharing services and each other, recover a sense of trust and community, reduce waste and over-consumption, and activate the local economy.


Trying on suits at OpenCloset, one of the sharing company startups in Seoul

Inside the Sharing City

Mayor Park is leading a wave of social innovation in Seoul and opening a new chapter in the city's history.

The Sharing City is a sharp turn from the rapid growth of the last 40 years, but it’s one that the city government is fully embracing. And one that has the potential to transform "The Miracle on the Han.

Shareable’s co-founder Neal Gorenflo, who recently visited Seoul, points out that this ability to change quickly could catalyze their sharing economy. “If the South Korean people decide this is where they want to go,” he says, “I think they'll move quickly - just as they were able to move quickly to become a modern country.”

The city’s density, its tech-enabled citizenry, and world-class infrastructure can support Seoul’s plan to become a global leader of the sharing movement.

As Su Jeong Kim of the Social Innovation Division explains, Seoul has a unique environment with 60 percent of its inhabitants living in apartment buildings. The city is leveraging this by catalyzing the formation of lending libraries in apartment buildings.

There are now 32 apartment building lending libraries. While this is a small number for a mega-city, apartment building lending libraries have the potential to become social hubs for Seoul's many vertical communities.

“Seoul is a very dense city,” Kim says, explaining that a quarter of all South Koreans live in Seoul. “You can imagine how dense our city is. As a result, there are lots of apartment complexes with 1,000-2,000 people living together. It’s a difficult situation for community-building, but at the same time, it’s a very nice environment to gather...”

In-dong Cho, director-general of the Seoul Innovation Department, stresses the importance of utilizing these densely-populated apartments in rebuilding a sense of community.

“In order to regenerate communities in apartment complexes,” he says, “we recommend people establish share bookshelves, share libraries, share gardens and common tool warehouses, and to organize community activities through subsidies or grants.” He adds, “These movements toward sharing will restore dissolved communities and revive sharing culture in citizens’ daily lives.”

Grassroots citizen-driven sharing is just one aspect of the Sharing City. Another is official support for tech startups and other organizations working to catalyze more sharing in Seoul. But rather than taking a top-down approach, the city is acting as partner for emerging sharing initiatives.

“It is not desirable for government to directly intervene in the market to promote the sharing economy,” says Cho.

“The city needs to build infrastructure such as law, institution and social trust capital - the city needs to pave the way and strengthen the ecosystem for the sharing economy to thrive.” He adds that the sharing policy model of SMG is not a top-down nor bottom-up approach. “This is a creative, private-public partnership model of Seoul’s own.”


Shared bookshelves are being created as a way to reduce consumption and build community

Seoul’s Sharing City strategy has three prongs: change outdated laws and systems; support sharing enterprises; and encourage citizen participation.

Dozens of programs have been launched to support the initiative. They range in size from small, shared bookshelves to large-scale carsharing. Here are the key programs, some with initial results.

Public Buildings: Since the launch of the Sharing City, 779 public buildings have been opened to the public during idle hours for events, meetings, and more. These buildings have been utilized over 22,000 times by Seoul citizens.

Startup Incubation: 20 teams were selected for the Youth Business Startup Incubation program where they were provided office space, funds, and training or consulting.

ShareHub: Run by Creative Commons Korea, ShareHub is the go-to place to find all that can be shared in Seoul.

Financial Support: 461 million won ($450,000) has been invested in 27 sharing organizations or businesses. Among these are platforms that facilitate Airbnb-style homesharing, children’s clothing exchanges, parking space sharing, and goods sharing. These projects resulted in 359 shared parking lots; a 68% increase in homestays; and a doubling of the amount of children’s clothing shared from 18,000 to 40,000 items.

Startup School: To encourage entrepreneurialism, officials launched a program to help entrepreneurs understand the sharing economy and support them in creating sharing businesses.

Housing and Inter-generational Connection: To address the housing crisis and reduce the social isolation of seniors, a program was created to match young people with idle rooms in seniors’ houses. There have been 28 matches to date.

Seoul Youth Hub: Another initiative of the SMG, Seoul Youth Hub is a place for young adults to come together face-to-face to design the future society.

Car Sharing: There are 564 car sharing locations in Seoul with over 1,000 cars that have been shared 282,000 times through companies such as Socar and Greencar.

Bartering for Goods: Using e-Poomasi, people can barter for goods or services without using money. There have been 21,052 sharing transactions by 5,685 citizens in 15 districts so far.

Open Data Plaza: 1,300 data sets have been released to the public for use in business or civil society.

Lending Libraries: 32 lending libraries have been opened for books, tool rental and repair (plus woodworking programs).

Public Wi-Fi: 1,992 wireless access points have been established at markets, parks and government offices.

Seoul Photo Bank: Nearly 250,000 photos have been uploaded to this platform that sources images from citizens and the government. The photo bank is due to launch in July.

While these may seem like modest results for a mega-city, Mayor Park has a plan to scale the sharing economy.


Creative Commons Korea is a partner in the Sharing City. Here, they give a presentation about data sharing.

How Mayor Park Plans to Scale Seoul's Sharing Economy

Sharing City Seoul supports both the creation of new sharing businesses and the growth of existing companies.

Some of the standouts of Seoul’s sharing economy are: Kiple, a children’s clothing exchange; SoCar, a carsharing service; Zipbob, a p2p mealsharing platform that has a lot of traction; Kozaza, which is like Airbnb for traditional Korean houses, known as Hanok, that Gorenflo describes as “very beautiful, cozy, human-scale houses”; home sharing platforms BnBHero and WooZoo; suit rental platform OpenCloset; and Wisdome, a knowledge-sharing platform. Several of these businesses have seen 100 percent growth since the launch of Seoul’s Sharing City initiative.

To build trust in sharing companies, the Sharing City Seoul project is being rolled out through its 25 boroughs known as kus. Seoul's kus are similar in size and budget. Each ku has its own mayor and local government.

Because government-endorsed businesses are trusted by citizens, SMG introduced the sharing economy to two kus by endorsing Kiple, the children’s clothing exchange. The experiment proved to be successful - Kiple doubled sales in one year.

With this success, more kus want to join the trial. To fuel growth further, SMG created a positive competition between kus for sharing-related government grants.


One of a growing number of goods sharing sites in Seoul

Sharing City Challenges

Like other cities, the sharing economy in Seoul chafes against outdated regulation that hampers sharing.

Familiar issues, including regulations around car insurance and home sharing, are being addressed as part of the Sharing City initiative. Leaders are working with insurance providers and regulators to develop solutions.

“The main reason why SMG has actively implemented the sharing policies initiatives is that we want to expedite and boost the sharing economy through public-private partnership,” says Cho. “The startup businesses need to overcome a lot difficulties and obstructions to establish themselves. They cannot avoid confrontation and conflicts with existing industries, laws and regulations.”

He explains that startups will have difficulty addressing these matters on their own and that this is why SMG is working to reform regulation and lay a foundation for a sharing economy ecosystem.

“In other words,” Cho says, “the city of Seoul helps the sharing companies to take root well and settle down successfully in their markets.”

Many of the key decisions for the Sharing City project are made by the Sharing Promotion Committee comprising 12 members from the private sector and three from government. This reflects the city’s strategy to grow the sharing economy through public-private partnerships rather than in a top-down fashion.

A Growing Movement

Seoul is the sharing leader in South Korea, but other cities, including Busan, the second largest city, and Gwangju, are following Seoul's lead with similarly ambitious plans.

Around the world, cities have tiptoed into the waters of the sharing economy, but too often, it’s little more than a gesture. Seoul is a shining exception.

“They’re serious about it,” says Gorenflo, pointing out that other sharing city projects that have been announced with little follow through. San Francisco’s Mayor Lee was recently criticized because he created, but did little to nothing with, his Sharing Economy Working Group.

Similarly, 18 mayors signed on to a Shareable Cities Resolution at the US conference of mayors in 2013, but there doesn’t appear to be any follow on activity there either.

“A big lesson is, if you’re going to publicly declare yourself a sharing city, you better do something substantial or you’re going to get criticized,” says Gorenflo. “Seoul’s effort has substance. There are significant resources behind it. It’s well-integrated into their plans, and with their large innovation department, they’ll be able to implement it.”

He continues, “Another lesson for cities is that you have to invest in social innovation; you need to experiment to find solutions to social problems, and you need resources to run experiments. That’s what the Sharing City is, it’s an experiment, and it may be the most important one in the world.” 

Top photo: Outside Seoul City Hall, there's a model of an ear that symbolizes Mayor Park's commitment to listening to Seoul citizens. Follow @CatJohnson on Twitter.